Most DTC brands don't know what their customer base is actually worth. We show them — and build the systems that fix it.
Your Klaviyo data and your Shopify data aren't telling you the same story. Your repeat rate, your customer mix, your true campaign lift — most operators don't know these numbers. We do. And we build the lifecycle and AI systems that move them.
The average DTC brand has a 28% repeat rate. Sustainable looks closer to 60–70%. Most operators don't know where they are.
Klaviyo shows you attributed revenue. It doesn't show you whether your campaigns drive purchases — or just take credit for ones that would have happened anyway.
The brands that survive rising CAC are the ones shifting the ratio — more revenue from existing customers, less from paid acquisition.
We start with the truth in your data. Then we build the system that acts on it.
We diagnose what's leaking.
We connect your Shopify and Klaviyo data and run the numbers your current tools don't show you — repeat rate, customer mix, true campaign lift, and the cost of where you are versus where you should be.
We build the system that fixes it.
AI agents, lifecycle architecture, living segmentation, and clean data pipelines — built on your actual stack. Klaviyo, Shopify, HubSpot, Attentive. Nothing ripped out. Everything connected.
Your ratio shifts. Your CAC spend drops.
More revenue from the customers you already have. Less dependence on paid acquisition to stay flat. The repeat rate moves. The customer mix changes. The math gets better — and you can see it.
Three ways in. All priced. All measured against your numbers.
Revenue Leak Diagnostic
We connect your Shopify and Klaviyo data and run the analysis your tools don't. You get your actual repeat rate, customer mix, campaign lift, and a ranked map of where revenue is leaking.
AI Lifecycle Build
We build the system the diagnostic identifies — CS/retention agent, living segmentation, lifecycle flows, or a full data intelligence layer. Measured against your diagnostic metrics.
Growth Retainer
We stay on as the intelligence layer. Monthly performance reporting, segmentation updates, agent tuning, and strategic steering — connected to the system we built.
DTC-native operators who ship systems — not slide decks.
Retention-obsessed
We measure ourselves on repeat rate, LTV, and CAC payback — the numbers that decide whether your brand survives.
Senior, hands-on
You work directly with the person building your flows. No junior hand-offs, no account-manager telephone game.
Lives in your stack
Shopify, Klaviyo, the DTC tooling you already run. We speak your stack on day one — no ramp-up tax.
Fast to value
Most first builds ship in two to four weeks. You see the impact before you commit to the next phase.
The number is the proof.
A supplements brand doing $22M didn't know their email program was claiming credit for purchases that would have happened without it.
Klaviyo showed $180K/month in email revenue. True incremental lift: $47K. The rest was organic purchases the automation was claiming.
A fitness brand's support team was buried in policy and order questions. Response times stretched to hours and CSAT was declining.
What teams ask before they start.
Who do you work with?+
Our focus is DTC and Shopify operators roughly $15M–$150M with a retention or lifecycle problem. That's where we go deepest — we also take on B2B SaaS retention work for the right teams.
We already have Klaviyo and someone running it. Why do we need this?+
Klaviyo is the execution layer — it sends what you tell it to send to the segments you define. What it doesn't do is tell you whether your campaigns are driving purchases or just getting credit for ones that would have happened anyway. It doesn't connect to your Shopify transactional data in a way that shows true incremental lift. And it doesn't know your repeat rate, your customer mix, or how much revenue you need to replace every year just to stay flat. That's what we build.
Do you work in our existing stack?+
Yes — Shopify, Klaviyo, HubSpot, Attentive, and the rest of the DTC tooling you already run. We build inside your stack, nothing ripped out, and only suggest changing a tool when it's genuinely holding retention back.
What does it cost?+
The Revenue Leak Diagnostic is a fixed $5K–$8K. Builds are priced per project (from $8K), and the Growth Retainer is $2K–$3K/month. The diagnostic runs first, so scope and price are never a guess.
How do you know the build will actually pay off?+
We don't propose a build until we can show a minimum 3× return on what you spend. That's not a sales promise — it's a qualifying rule. The Revenue Leak Diagnostic runs before any build is scoped. If the math doesn't work for you, we tell you. We'd rather lose the engagement than build something that doesn't move your numbers.
Find out what your customer base is actually worth.
Book the Revenue Leak Diagnostic. In five days you'll know your true repeat rate, customer mix, and where revenue is leaking.
- Fixed-fee engagement — no hourly surprises
- You own the diagnostic findings regardless
- 3× ROI minimum before we propose a build